Jurgen Klopp was appointed as the global head of football at Red Bull on Wednesday, October 9. It is the first job for the German football coach after his nine-year stint at Liverpool came to an end this year. Klopp will be starting in the new role on January 1, 2025.
Energy drinks brand Red Bull owns several football clubs in major leagues across the globe. It owns RB Leipzig in Germany, Red Bull Salzburg in Austria and New York red Bulls in Major League Soccer and Red Bull Bagantino in Brazil.
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Red Bull said Jurgen Klopp will not be involved in the day-to-day operations of the football clubs. However, Red Bull will tap into the experience and knowledge of Klopp with the German tactician advising the teams on key areas, including transfers and playing style.
“After almost 25 years on the sideline, I could not be more excited to get involved in a project like this. The role may have changed but my passion for football and the people who make the game what it is has not,” Klopp said in a statement.
This new role represents a strategic shift for Klopp, allowing him to influence football on a broader scale while potentially rejuvenating his energies away from the intense day-to-day demands of managing a single club.
KLOPP’S MANAGERIAL CAREER AT A GLANCE
Klopp’s impact at Liverpool was marked by unprecedented success and a transformative impact on the club. Before joining Liverpool, Klopp had already established himself as a highly respected manager. He began his managerial career at Mainz 05, where he secured Bundesliga promotion in 2004 but later resigned in 2008 after failing to achieve promotion back to the top tier following relegation. His next stint was at Borussia Dortmund, where he achieved remarkable success, including winning the Bundesliga title in the 2010-11 season and the club’s first-ever domestic double in the 2011-12 season. He also led Dortmund to a runner-up finish in the 2012-13 Champions League.
At Liverpool, Klopp continued his impressive managerial form. He guided the club to two Champions League finals, winning the trophy in 2019, which was Liverpool’s sixth Champions League title. His team also finished as runners-up in the 2018-19 Premier League season with a record 97 points, the highest total ever by a team that did not win the title.
The following season, Klopp led Liverpool to their first Premier League title in 30 years, amassing a club-record 99 points and breaking several top-flight records. This period also saw Liverpool win the UEFA Super Cup and the FIFA Club World Cup in 2019, as well as a cup double of the EFL Cup and FA Cup in 2022.
Klopp decided to end his stay at Liverpool after the 2023-24 season, citing that he was “running out of energy” after nearly nine years in the demanding role.